Blu-rays da Disney vão passar a incluir também o DVD

[Shivers]

Boa estratégia de marketing.

Disney to Include DVDs with Blu-ray Releases
Source: Video Business
January 7, 2009


Walt Disney Studios Home Entertainment will include a standard-definition DVD copy within many of its 2009 Blu-ray Disc releases, reports Video Business.

After success including a standard DVD of Sleeping Beauty within the film's Oct. 7 Blu-ray release, Disney plans to do the same with all Blu-ray titles starting with the March 10 bow of Pinocchio running through to the October rollout of Snow White and the Seven Dwarfs. It is estimated there will be approximately seven such forthcoming standard/high-def 'Combo Packs.' Disney's Feb. 17 Blu-ray release of High School Musical 3: Senior Year also will feature a standard-def DVD.

Although Disney will face some additional cost with this dual-format strategy, the studio wants to help people enjoy the titles in more places within the home, says the trade. Families can watch the movies on their primary Blu-ray-equipped home theater systems, but also on existing standard DVD players elsewhere in the home. This expansion is similar in concept to digital copy, which allows DVD/Blu-ray buyers view titles on physical set-top machines as well as computers and portable media devices such as iPods.

"There is some expense, but we think that it is worth it," said Lori MacPherson, Disney general manager of North America. "Families now have Blu-ray players. But they don't have Blu-ray players in every room. There is now utility for all of their [DVD] players, and families aren't penalized [by not being able to use them] when they buy a Blu-ray title."

Additionally, Disney hopes to persuade standard DVD households, possibly considering purchasing a Blu-ray player soon, to upgrade to the combo Blu-ray version.

"Families planning to buy a Blu-ray player can still buy the movie now," added MacPherson.

The studio also plans to include a digital copy on 14 of its upcoming Blu-ray releases.

[turtle]

Impecável!

Têm aqui o comprador nº1 :)

Estou numa fase em que me custa pagar por um filme em DVD, mas como ainda não dei o passo para a compra de um leitor BluRay uma solução deste género é mesmo o ideal!

[Paulo Soares]

Isto já aconteceu no ano passado. Aqui é que não.
Esperemos que a Lusomundo melhore a distribuição de Blu-Ray´s em Portugal e tenha mais cuidado com a embalagem!