Nielsen VideoScan: Blu-rays outselling HD-DVDs 2 to 1

Edward Brock · Post by **Edward Brock** » February 1st, 2007, 3:55 pm

http://www.thedigitalbits.com/#mytwocents

The first official retail tracking data from Nielsen VideoScan seems to show Blu-ray Disc outselling HD-DVD in unit software sales by a more than 2 to 1 margin, and the gap is widening. According to data reported in Home Media Retailing (you'll find it on page one of the digital edition available on their website) for the week ending 1/7/07, Year-to-Date tracking indicated that for every 47.14 HD-DVDs sold there were 100 Blu-ray Disc titles sold. Just a week later, ending 1/14/07, the same YTD tracking indicated just 38.36 HD-DVDs sold for every 100 Blu-ray Discs sold. What's more, tracking by Nielsen VideoScan since the inception of both formats appears to indicate that Blu-ray Disc is quickly erasing the sales lead HD-DVD enjoyed as a result of launching months earlier in 2006. On 1/7, HD-DVD's lead was 100 discs for every 85.05 Blu-ray Discs sold, while just a week later on 1/14, that lead had been reduced to 100 HD-DVDs for every 92.40 Blu-ray Discs sold.

Specific unit volume numbers are not available, but one would guess they're still fairly low. No doubt much of the sales surge has to do with the arrival of Sony's PS3 game system in November. We'll have to watch closely over the next few months to see if these trends are affected by specific new software/title releases on both formats from week to week. Still, this data seems to bear out claims made by the BDA at CES, to the effect that their format was outselling HD-DVD as of December 2006 and that the margin could grow to as much as 3 to 1 in early 2007. It'll be interesting to see how continuing sales of the PS3 (and new dedicated players for both formats) impact these numbers as well.

Stay tuned...

Tojal City · Post by **Tojal City** » February 1st, 2007, 6:41 pm

Good, e se fosse o oposto, HD-DVD a frente, diria o mesmo. Quanto mais depressa isto se resolver melhor.
Só é pena as marcas chinesas ainda não produzirem estes aparelhos, era de maneira que os preços baixavam mais depressa.

Joe-Fagundes · Post by **Joe-Fagundes** » February 1st, 2007, 6:53 pm

Só é pena as marcas chinesas ainda não produzirem estes aparelhos, era de maneira que os preços baixavam mais depressa.

Pelo que li há uns tempos atrás os chineses iriam apostar num 3º sistema de HD

paupau · Post by **paupau** » February 1st, 2007, 7:45 pm

Ora aí está a ps3 a fazer estragos, tal como a sua antecessora o fez.

Quanto aos chineses, que façam um region lock para eles mesmos nesse 3º sistema, que isto já está uma confusão.

Edward Brock · Post by **Edward Brock** » February 3rd, 2007, 12:46 pm

Interessante seria se publicassem os números reais das vendas, mas se para os DVD's já é difícil fazerem-no, imagino para estes formatos...

Joe-Fagundes · Post by **Joe-Fagundes** » February 14th, 2007, 9:55 pm

Sony claims Blu-ray "winner" in format war

That's it folks, let's pack it up and go home: the format war is over. Or at least so says Sony, which is bragging about some solid numbers from the month January. Reportedly two Blu-ray Discs were sold for every one HD DVD last month, and while HD DVD standalone players still edge out Blu-ray by a slight margin, PS3 sales have given the Blu-ray camp a solid win for the month. Numbers are still hard to read, due to disparate launch titles and quantities for Blu-ray and HD DVD, but the 25 Blu-ray movies and 11 HD DVD movies give a good impression of the current trend. Reportedly HD DVD sales are growing, just not as fast and Blu-ray, and Sony seems to think they have it in the bag: "We have a critical mass of content, we have the biggest mass of consumer electronics companies in the world supporting this format. That has moved Blu-ray into the forefront." And despite the fact that Universal Studios is still holding out on putting its movie on Blu-ray -- the last of the studios to do so -- Sony would like to let consumers know it's alright to come out of hiding. "The message that we're going to put out to the consumer now is, now it is safe to make a choice. No more fence-sitting is needed." We can't blame Sony for trying to spin these numbers as a win, it's pretty clear that consumers are wary of committing to one format while another is still alive and kicking, but we're afraid this might be calling the game a tad prematurely.

Edward Brock · Post by **Edward Brock** » February 15th, 2007, 5:51 pm

Oh please...

Edward Brock · Post by **Edward Brock** » February 17th, 2007, 7:26 pm

Parece que já não é só a Sony. O Bill Hunt, editor do prestigiado The Digital Bits também diz que a guerra pode estar próxima de terminar:

http://www.thedigitalbits.com/mytwocentsa133.html#cs
http://www.thedigitalbits.com/#mytwocents

Já agora, falando em números, segundo a Sony desde o lançamento dos formatos foram vendidos 439,000 BD's e 438,000 HD-DVDs.